Usage is also increasing in Japan and Southeast Asia.
What’s more, QR codes have been quite popular in China, where they’re the go-to way to make mobile cashless payments. When people in the US and UK were asked if they increased QR code usage in September 2020, 46.75% agreed ( source). In fact, an estimated 11 million US households are projected to scan a QR code in 2020. However, both Android and iOS phone cameras are now smart enough to recognize QR codes, no scanner app required. This is because you needed to download a separate scanner app to read the code, which is a pretty big hurdle.
Scanning one with your phone usually opens a web page or app.Įven though QR codes were invented in Japan in 1994 to track the manufacturing process, they’ve since been widely adopted for making payments, adding friends on social media, and you guessed it - distributing customer experience surveys.īut wait, are QR codes still a thing? Yes! At first, QR codes saw slow consumer adoption, especially in the US. In this post, we’ll walk through everything you need to know about QR code surveys, including top use cases and some quick best practices.Ī brief history on QR codes and their popularityīut wait, what are QR codes exactly? QR code (QRC for short) stands for “quick response code.” You’ve probably seen them before - they’re the square-shaped barcode commonly found on receipts, product packaging, or printed ads. Using QR code surveys, you’ll be able to gather point-in-time feedback for customer touchpoints that are traditionally difficult to assess.
You could also follow up on the presentation with an email survey, but the experience would no longer be fresh (and you would also need everyone’s email). However, if you put a QR code survey in your presentation, all folks would have to do is whip out their camera phone and scan the code to access your survey. While you could provide a link to your survey on a slide, the audience would still need to go through the trouble of typing that URL (typo-free, no less) into a mobile browser. What would be the best way to ask for feedback then and there? Or, imagine you’ve just finished a presentation at a conference and see mixed reactions from the crowd. Scan the QR code with your phone camera to provide feedback on your experience.
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